Disrupt, Innovate and Delight.

Fresh, nimble, innovative and dedicated to creating high quality products and brands in fast growing consumer product segments. We are a product development and sourcing wholesaler specialising in product acress the self-care and home-living segments. We work with like-minded retailers who aren’t afraid to think differently and want to get noticed in a crowded marketplace. From product inception to launch, get started with us today.

The Driving Force Behind Our Brands.

Chris Raju

Founder and Director

As a visionary leader with a passion for innovation, Chris has spent his career driving growth and success in the retail and consumer product industries. With a track record of success at world-renowned retail brands such as Harvey Norman, ALDI and Samsung Australia, Chris has become known for his expertise in commercial growth, brand management, and marketing.

8th Avatar Brands promises to build on his previous success and share his successful blueprint with Buying teams across new retail segments. Chris’ fresh approach will be focused on creating products and experiences that inspire and delight consumers.

Chris enjoys exploring new ways to innovate and drive growth in emerging and mature categories. With a deep commitment to teamwork and collaboration, Chris works best with partners across industries to bring his vision to life.